When tasked with the development of a new tagline for a special needs agency, the assignment immediately struck a personal chord having a younger brother with Autism. Deviating from the previous tagline which was extremely literal, I focussed on the direct correlation between the services Sertoma Centre provides and the positive self-esteem and personal development growth their patrons walk away with. However, the positive influence of the organization does not only impact the individuals utilizing their services. By keeping the language non-inclusive, the compassion, joy and positive impact of working as a staff member at Sertoma Centre, is also captured within the updated brand. 

Former Tagline