Collateral Collection to Sales Companion
Managing collateral inventories can be daunting, but making sure a sales force has those tools at their disposal can be just as challenging. Involved from the initial concept stage through full publishing, my strategic, conceptual, written and project management contributions helped to transform a library of underutilized brand assets into a comprehensive sales tool — The JBT Toolbox. With key usage considerations accounted for in the development process, the app is versatile enough to seamlessly transition from a tradeshow hall to a processing plant floor.
Product portfolio organized by key process areas
Multiple navigation options accommodate the preferences of a wide sales force demographic
Simplified content strategy allows information to remain high-level to aide in one-on-one sales interactions
When WiFi is accessible, specific assets such as interactive cost calculators (seen above) can be emailed directly to customers or clients
Each equipment product page houses all available collateral assets in a collapsable toolbar (accessible independent of WiFi access)